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Volcanic ash cloud over Europe

Paul King - Thursday, April 29, 2010

Tweet to get home

The eruption of mount EyjafjallajÖkull earlier this month was a shock to everyone and the subsequent ash cloud over the UK and much of Europe caused air travel chaos. I’m sure most people knew someone affected by the chaos it caused with crazy stories of people spending thousands of pounds to get home and taking days to make a journey that should have taken four hours. However the most amazing thing to happen during the chaos across Europe was people coming together and helping each other out. How they did this was even more amazing.

Facebook groups were set up such as Carpool Europe and When Volcanoes Erupt to coordinate stranded travellers giving them up to the minute updates on opportunities to share cars, public transport options and even places to stay. Many other users of Facebook used the networking site to ask friends for help with messages like “Stuck in Barcelona does anyone have friends here that can put me up” and “Got the ferry from Santander no problem if anyone knows people who are stuck in Spain”.

Once again though Twitter proved to be the best way to get on the move giving minute by minute updates from not only your friends or members of a group you have joined but from the whole twitter community. By following the hashtags (or ashtags as they became known in this situation) “#getmehome” users were able to catch lifts from willing drivers including one of the Dragons Den stars Duncan Bannatyne who tweeted things like “OK we can take 4 on the 3.40 ferry” and “The Ferries from Calais ARE accepting foot passengers “. Others who were not making their way home were able to find places to stay by searching twitter for “#putmeup” and they would find tweets which would hopefully help them such as “concertbuzzer: Any Brits stranded in South Florida. Have room in house Lauderdale. 2 max. #putmeup “ and “bodaceacat: #ashtag #putmeup #offer beds near Gatwick. DM me”.

Once the airspace had been closed for a day or two some really good websites were made or adapted to help all those stranded abroad. However for instant help Twitter defiantly led the way as long as the users knew how to access the information using hashtags and the search function.

Understanding the impact of social media on your business

Paul King - Sunday, September 13, 2009

Understanding the impact of social media on your business

Understanding the impact of social media on your business

What is Social Media?

Officially social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.

 

Why is it important to a business?

Two thirds of the global internet population visit social networks on a regular basis. In fact visiting these social networks is now the 4th most popular online activity ahead of personal emails. Time spent on social networks is growing rapidly at 3X the overall internet rate.

Most companies try to use social media as just another marketing channel but it offers so much more. Social media is an essential tool for developing public relations, customer service, loyalty building, market research and customer acquisition to name a few.

 

Why act now?

92% of all digital consumers only buy a product if their peers, social influencers or blogs have written a positive review about it.

93% of social media users believe that a company should have a presence in social media and 85% believe a company should go further and interact with its customers.

Your competitors are already there, your customers have been there for a long time. What are you waiting for?


The Power of Social Media

YouTube has on average 1 billion videos viewed per day.

Twitter sees on average 3 million tweets per day and experienced 1382% monthly growth between January and February 2009.

Facebook has over 250 million active users.

If your message is interesting your followers/fans/friends will pass it along to theirs and the message will go viral and reach an audience of millions in a matter of hours. What other medium can deliver results like this?

Stop thinking campaigns and start thinking conversations!