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What is Social Media?

Officially social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.

 

Why is it important to a business?

Two thirds of the global internet population visit social networks on a regular basis. In fact visiting these social networks is now the 4th most popular online activity ahead of personal emails. Time spent on social networks is growing rapidly at 3X the overall internet rate.

Most companies try to use social media as just another marketing channel but it offers so much more. Social media is an essential tool for developing public relations, customer service, loyalty building, market research and customer acquisition to name a few.

 

Why act now?

92% of all digital consumers only buy a product if their peers, social influencers or blogs have written a positive review about it.

93% of social media users believe that a company should have a presence in social media and 85% believe a company should go further and interact with its customers.

Your competitors are already there, your customers have been there for a long time. What are you waiting for?

The Power of Social Media

YouTube has on average 1 billion videos viewed per day.

Twitter sees on average 3 million tweets per day and experienced 1382% monthly growth between January and February 2009.

Facebook has over 250 million active users.

If your message is interesting your followers/fans/friends will pass it along to theirs and the message will go viral and reach an audience of millions in a matter of hours. What other medium can deliver results like this?

Stop thinking campaigns and start thinking conversations!