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What is in a competitor analysis?

We have seen great success over the last few months with our competitor analysis reports which previously were only offered to existing customers, however we are also getting a lot of emails and phone calls asking for details of what information will be provided in the report and how the customer can then use this information. The reports are full of very detailed and accurate statistics of what your chosen competitors are doing to promote and market their businesses online. The details of the standard reports are explained below however we are able to create customised reports by special request. The data in the report is yours to do with as you please. Some customers have decided that they are happy with their current position in the market and order regular reports to monitor competitor activity. Others have taken the report and the recommendations to their in house team and implemented some or all of our suggestions. Most however have felt the need to increase their market share and strengthen their position online and have therefore asked us to carry out some or all of the recommendations contained in the report.

Search Report – In this report we look at your competitors search engine strategies. We analyse their Pay Per Click strategies to uncover their daily ad spend, find out which of their adverts generates the most traffic and see which keywords they are targeting in their campaigns and how they are performing.

The second part of this report looks at their Search Engine Optimisation strategy and uncovers how many quality inbound links their site has, their Google page rank, the number of pages they have as well as carrying out a detailed on site survey to see if they are using best practice when building and adding to their website. Based on the information gathered in this section we are able to estimate their monthly spend on SEO based upon the amount of work carried out multiplied by the average hourly rate for SEO work. This of course may vary depending on who they are using for SEO. The final section of this report will give you an overview of your competitors’ online activities as well as a list of recommendations and estimated budgets required to position your business above the competition.

Search & Social report – In this report we expand on the search report and look at your competitors’ presence on the social media networks. Detailing each network that they have a presence on and analysing their activities on these networks our researchers discover which tactics they are using to engage with customers and which of these tactics generate the best response and send the most traffic to their website. Based on their activity and the average hourly rate for social media experts we estimate their monthly spend on this form of online marketing. We analyse this data and as before recommend the best action for you to take to ensure your company is positioned above your competitors.

Complete online report – Covering all aspects of your competitors’ online presence in this we expand on the previous reports also looking at your competitors’ additional online marketing tactics such as email marketing and banner ads as well as looking at the functionality of their website, use of landing pages and the design of their website. As before each section of the report has a summary of the findings, their estimated costs for each and a list of recommendations along with an estimated budget to carry out these recommendations.