WSI :: Conversion Consulting

Get more customers without having to spend more on advertising and marketing campaigns. Our consultants will show you how to optimise your website and landing pages to increase your conversion rate and boost your profitability. Web usability consulting is one of the main benefits you will receive when working with a WSI consultant. Instead of thinking only about design or marketing campaigns our consultants main focus is always on delivering you the results that matter.

Conversion rate optimisation is simply the process of making it easier for users to complete the goals that you have set them. Those goals may be anything from spending more time on your website to purchasing your product or service. The process is relatively simple and our old favourite of testing, measuring and improving applies here too.

The main phases of conversion rate optimisation:

Study Usability – Beginning with our conversion test report we will have real users test your site having them carry out tasks or simply browse for a while. See what is included our conversion test report.

Find and implement trust building features – This may involve displaying membership logos, ensuring SSL encryption on shopping carts and clearly displaying any guarantees or warranties available.

Encourage spending – This sounds like the most obvious thing in the world however very few websites do this. Actively promote related products and services to achieve higher value purchases through cross and up-selling.

Conversion rate optimisation is the true key to success and is an ongoing process. There is always room for improvement.