Our detailed competitor analysis report will show you exactly what your chosen competitors are doing online. The report will reveal tactics, estimate budgets and uncover your competitors online marketing strategies.
Most companies should conduct a regular competitor analysis to ensure they track and react quickly to changes in the industry however so many are missing a vital section. The online marketplace is growing rapidly and if your competitors get a head start they can take a huge portion of market share in a very short time frame.
Your online competitor analysis will give you a detailed report of your competitors' strategy and online marketing budget for the following key areas:
- Search Engine Optimisation – How many quality links do your competitors have? Where are those links coming from? How many pages of content are there? How often are the search engines visiting? How much are they investing in SEO?
- Paid Search Marketing – What keywords are your competitors targeting? Which adverts are the most successful? How are their landing pages designed? How much are they investing in PPC?
- Social Media Marketing – Which Social media channels are your competitors active on? How are they using social media? How much are they investing in social media?
- Email Marketing – Do your competitors build a database of email prospects? Do they keep customers and prospects updated with regular newsletters? How do they collect email addresses? How much do they invest in email marketing?
- Website Accessibility – How are your competitors websites developed? What techniques have been used to make the sites accessible? Are there any accessibility issues?
- Site Functionality – What features do your competitors have on their website? Can these be adapted or improved? Are there any external applications integrated with the site?
- Summary and recommendations – We will provide a summary of all findings for each competitor and a detailed breakdown of our recommendations to give you a competitive advantage.
- Estimated budget – We will provide a detailed breakdown of an estimated investment budget required to take you ahead of your competitors and secure more market share.
The WSI Online Competitor analysis is a vital part of our research before launching a digital marketing campaign. Not only does it give you clear budget requirements but it helps define key performance indicators and strategic goals.
With a number of levels available based on three, five and ten competitors we have reports to suit all industries and sizes of business. Get the edge over your competitors by ordering your online competitor analysis today.