A WSI Strategic communication plan is a detailed internet marketing plan which can be executed internally our outsourced to us. The strategy will bring targeted traffic from all search engines to your online business over a long term consistent basis.
Once our business analysts and Internet consultants have assessed your business and understand your position in the market we will then:
- Complete a comprehensive online competitor analysis highlighting all the online activities and strategies of your competitors giving you an instant advantage.
- Design and propose a long term search strategy that will get and keep your site at the top of all major search engines using the latest Search Engine optimisation and content marketing techniques.
- Design and develop targeted paid search campaigns and landing pages to convert searchers into customers instantly.
- Create a content blueprint that focuses on channelling visitors deep into your content rich site improving visitor retention and your image as the experts in your field. This strategy will also increase your company image online, drive more traffic to your site and increase your rankings in the search engines.
- Design and propose a social media strategy and provide detailed guidelines and regulations to ensure the success and management of your online reputation.
- Conversion architecture techniques to improve visitor conversion through split testing and proven strategies.
- Analytics dashboard to track both offline and online marketing efforts. Measuring and refining campaigns as we go to ensure the best possible return on investment.
- Email Marketing Strategy that both retains existing clients and prospects for new customers. Using this technology will not only keep you in your clients mind but will also allow you to provide personalised valuable information, up sell and cross sell to your existing database.
- Link building strategy for all micro sites and your main site.
- Ongoing account management with monthly reporting and strategic recommendations to ensure your website and online activities continue to deliver consistent results.
- Detailed online marketing spreadsheet and budget for the year.
